Shining a bright light into the dark corners of the shadow-world of literary scams, schemes, and pitfalls. Also providing advice for writers, industry news, and commentary. Writer Beware® is sponsored by the Science Fiction and Fantasy Writers of America, Inc.

October 12, 2006

Victoria Strauss -- News of the Weird

Many years ago, my husband and I met a couple who seemed like people we might want to get to know better. After we'd gone out to dinner together a couple of times, they told us that they knew about a terrific business opportunity that could really increase our income. Rob and I were just out of college; he had an entry level job and I was submitting my first novel. More income sounded great. However, when we asked for specifics, our new friends clammed up. They couldn't just tell us, they said. They had to show us. And they couldn't show us at their house--they had to come to ours. OK, we said, that's fine, but we'd at least like to know the name of the business. Uh uh, they said. That information couldn't be revealed unless we agreed to let them make their special visit.

By now, I'm sure that some of you will have guessed that the business was Amway.

Recently, on a writers' message board, I came across a series of posts announcing a fabulous promotional opportunity for writers of small press-published books (I'm not changing the subject--bear with me). A brand-new book club called BookWise was just getting underway, with the goal of eventually selling more books than Barnes & Noble online. Along with bestselling books published by commercial publishing houses, it planned to feature books by lesser-known authors. Anyone wanting to get involved was urged to contact the author of the posts for special information available only by email.

The messages, with their vague claims and repeated requests for direct contact, triggered a feeling of deja vu in me. So I did a bit of research, and located the BookWise website. (There's also another, less official-looking one.) Clicking on the "What is BookWise?" link took me to an animated trailer that crashed my browser; luckily, the FAQ page is plain old text.

So...what is BookWise? Quoting from the FAQ: "BookWise is a book club / network marketing company with a structure that is unique to both the book and network marketing industries. BookWise takes the best from both worlds to help our Associates build a library as well as a financial opportunity."

That's right. It's a multilevel marketing scheme. It's Amway for books.

Here's how it works. To join the club as an Associate, you pay a $39 enrollment fee. Thereafter, you're charged $35 per month (plus applicable taxes and shipping), with an annual renewal fee of $30. For that, you get a starter kit (a BookWise business guide, instructional CDs and DVDs, BookWise bumper stickers, BookWise brochures to hand out to your friends, and more) plus a variety of perks, including one hardcover book, the ability to buy additional books from the BookWise catalog at wholesale price, a newsletter, reduced fees at BookWise conferences, various online tools for managing your BookWise business, and "a minimum $1 donation to literacy and other charitable projects throughout the world."

As an Associate, you can re-sell the books you purchase from the BookWise catalog. You can sign up other Associates, and receive a commission on the books they buy, plus a one-time signing bonus. You can sign up Preferred Customers (people who want to participate in the book club but not the multilevel marketing scheme) and receive a commission on the books they buy. And if the Associates you've signed sign up Associates in their turn, you'll receive commissions on the books they buy. Commissions are paid to nine levels down. You're eligible to attend an annual conference, and if you're really successful (at least $50,000 monthly in commissionable sales), you get to go on an all-expense-paid annual retreat to some exotic location "for training and pleasure." (Hmmmm.)

I'm sure that it was a cinch to get publishers interested in this venture. It's not a bad thing for authors, either (some authors, anyway; the wording of the website suggests that the focus will be on bestsellers); and encouraging reading is great. Yet despite BookWise's noble mission statement (The Mission of BookWise & Company is to increase literacy, reading and access to great books through neighbor-to-neighbor book selling. We champion the spirit of the corner bookstore and embrace the values of the independent bookseller with a passion for great literature and the personal connection with friends who love to read), it's not hard to see that the main incentive for those who join the club won't be books, but the promise of cash. That's the lure of multilevel marketing schemes: not the product, but the scheme itself, and the opportunity to sell it to others. Certainly this seems to be the intent of my message board poster, a large part of whose website is devoted to BookWise dogma. In using small press-published authors' bottomless hunger for promotion as bait, you have to give him credit for coming up with a very smart angle. (The source of his claim appears to be one of the Associate perks: "A free downloadable book from a new [hoping to be discovered] author." This perk isn't available till 2007, and there's no word on how the authors will be chosen.)

It's also interesting to note that except for the CEO, Richard Paul Evans of The Christmas Box fame, none of the company's founders appear to have any connection to the book world. They're all entrepreneurs and marketers. None appear to be associated with not-for-profit organizations, either, despite BookWise's emphasis on charity.

Back to Rob's and my brush with a multilevel marketing scheme...our would-be sponsors came over as planned. They revealed to us the Secret Name of Amway (which wasn't a surprise: a friend had clued us in ahead of time), demoed some products, gave us a catalog from which we could order more, and explained how we could become Amway distributors ourselves. To be polite, we bought some cleaning fluid (it was more expensive, and worked no better, than the stuff we'd gotten at the supermarket), and said we'd consider it. I think Rob actually may have, for about five seconds. When they followed up a few days later, we told them we weren't interested. To their credit, they took us at our word. We never heard from them again.

Thus speaketh the Mighty Beware. Namaste.


Anonymous said...

FYI (You may end up deleting this post for legal purposes - I'm no expert in law & I don't know how blogging the truth works, but I can verify from my own 'on-line' investigations of a certain "Author" that he made his "real" fortune not from general business success as he claims, but from the same scheme promoted through "Amway" or some other mlm - Its been a while since my investigation, but I'm pretty sure that I remember it being "Amway". You may dig around & discover for yourself.)

As you may or may not be aware, people who get sucked hook, line & sinker into mlm ventures such as Amway are pushed to purchase a certain amount of product themselves. A fair amount of these items are "self-help"/ inspirational/ motivational tapes, books, etc.

Apparently this fellow, having limited or no success with his originally 'self-published' works (I think he may have even had a legitimately published work) didn't achieve financial success or 'best-sellerdom' until he became an mlm promo guy.

He makes numerous claims at being a successful business entrepreneur (none of his so-called business ventures are named & there are absolutely no records available ANYWHERE in public records *** businesses & properties are generally not 'hidden' & are a matter of public record in many instances), promoting the "work smart, not hard" mantra (a legitimate mantra, except for the fact that his books are riddled with questionable "personal stories". He even gives an account of having been a military officer during a war [Vietnam, I think] & after witnessing his fellow soldiers being ordered to slaughter villages of innocent women & children, just walked away & never looked back - the way it's written screams AWOL] There are numerous other discrepencies in his books {such as his being a helicopter pilot for the military AND a fighter pilot - the military, as a rule of common sense, is not going to expend the $ & time to train one man to do both. Each of these tasks is highly specialized & completely different. You do either one or the other.) His business portfolio that covers every known business type (he claims ownership) is highly improbable. Business owners, too, tend to specialize in a certain field. Thats how they climb the ranks in their business. Their businesses have to be "at least" inter-related. Large businesses & corporations AND real estate selling companies are a matter of record. As of my investigation, He had "no" records.

This person is the author of the 'now popular' motivational book "Rich Dad, Poor Dad."

After his affiliation with mlm & his numerous sales to the mlm 'suckers,' he achieved 'best-sellerdom. Once that happened he was a 'shoe-in' for sales to the general public & has gone on to great success.

Feel free to delete this post. I don't know the legal ramifications of what I have divulged. I just wanted you to know. Knowledge for its own sake is worth-while. You may also do your own investigation if you feel so inclined. You may edit this to make it legally appropriate (or not).

I investigated the issue because of a 'friend' who wanted to share a great 'business opportunity' with ME. Same M.O. He was quite a follower of this "author's" claims.

As a business major & one who has worked closely with business owners, I can attest to the fact that his 'memoirs' just don't seem to add up.

I have no problem with business gurus & motivational speakers/writers in & of themselves, but the whole mlm angle strikes me as unethical because the brainwashed, mlm zombies are expected to buy the motivational books & tapes. This skews the market & gives an undue appearance of credibiliy & popularity to their work.

If money & fame are your only objectives in writing, this IS the place for you, but I don't think this particular scheme will have the same effect.

Anonymous said...

"BookWise is a book club / network marketing company with a structure that is unique to both the book and network marketing industries. BookWise takes the best from both worlds to help our Associates build a library as well as a financial opportunity."
Whenever I read this kind of promotional crap, I laugh for about 5 seconds, turn sad for 15 minutes more, then throw it out. Instead of claiming to be so unique, they should tell us why they are. Whenever someone feels the need to tell me their product is unique, it usually isn't. They'll just say it often enough to try to convince people.

Anonymous said...

In some ways this gets to the core of the scammer/scammee, the belief that within the publishing industry lies great untapped wealth. They don't know enough to see the real numbers, how many authors, and publishers, just squeak by and that it is the rare book that brings home the cash.

Victoria Strauss said...

Just a note re: alc's post...there's no evidence that Robert T. Kiyosaki, the author of "Rich Dad, Poor Dad," has any connection with BookWise & Company.

Nancy Beck said...

Amway ::shudder::

Many, many years one of my brothers-in-law hooked into the Amway thing. As he was my hubby's brother, we both felt obligated to go along with him to one of these meetings.

Yes, we bought some cleaning products (not bad, but expensive, as you've said), and we actually bought some promo/demo stuff.

Suffice to say, we never sold anything, even though the guy kept calling us every week; my husband put an end to that.

Oh, what really turned me off? This couple was more interested going to some Amway meeting than having a birthday party for their kid. I should've run screaming into the street right then and there.

This is a great analogy, Victoria. I'll always steer clear of MLM, no matter how shiny the cover may be.


Anonymous said...

What is it with marketing people that they don't understand art isn't commodifiable? Sure, a certain portion of it is, to a certain portion of the market, but that portion of the market won't be repeat customers.

Books are not bananas. People will not buy just any old book--they will buy a specific book because it has traits (plot, writing style, topic) that the reader is looking for.

Bastet said...

Gads, I remember when a friend got hooked into the Shaklee products mlm scam. I was being pressured constantly to buy everything from vitamins to cleaners.
The horror of these schemes is that it turns normal people into predators, constantly trying to hook their friends. The idea of doing it with books turns my stomach.

Anonymous said...

When we were newly married and in college, another married couple we vaguely knew tried to get us into Amway. They approached us much the same way they did Victoria. Up to that point, the only thing we knew about Amway was that my freshman roommate's mother sold it. So we listened to their spiel. But even though we were dirt poor, we still did research (pre-Internet) before would give them an answer. The guy also let us borrow his motivational tapes, which was a mistake on his part. Trying to convince either of us to do something using rousing speeches full of empty words has the opposite effect.

Once we learned about it, we were immediately turned away from it, and nothing they could've done would have convinced us. It took a while before he left us alone, though.

Unknown said...

There's a new, on-line networking business called "Team of Destiny" or something like that.

An old army buddy looked me up to share it with me, and at first I was excited to see him. After his 'presentation', I let him down easy, but expressed how much I really wanted to renew our friendship.

But I never saw him again.
(wipes tear)

I think he went on to start a fraudulent literary agency.

Anonymous said...

Amway is a cult for those who aren't especially religious.

We think they should get religious, though. There's WAY more money to be had being a TV preacher!

Your friends in whacking great piles of cash,

J. Bakker
O. Roberts
P. Robertson

Trish said...

Hi. I just finished my first novel. I can't tell you how glad I am that I found this blog.

I think you are saving me a world of trouble and grief with the information provided here.


Nancy said...

Bookwise sounds truly horrible; I have to agree with --e's comment that people only buy books that interest them. A mlm scheme like this one sounds destined to fail and take a number of people with it.

In an Amway related note, the former leader of the corporation, Dick DeVos, is currently running for Michigan's governor as a Republican against the Democratic incumbent Jennifer Granholm. He's been blanketing local TV with his ads for months--most of which have been financed with his own money. Despite constantly mentioning his success as a businessman, it was months before he admitted that he lead Amway.

Unknown said...
This comment has been removed by a blog administrator.
Julia said...

I'm so glad you are exposing this. I was appalled when I read about Bookwise. I even emailed the person posting the promotion to make sure that it was infact a scam. It is.

But I must add that not all MLMs are scams or even bad. I sold Discovery Toys, which is MLM. Even though you make a commission off of the people you recruit. The only way to make any real money is to sell the products.

I would still be doing it, but I hurt my back and the samples were heavy.

Anonymous said...

Book Wise is not a scam. You're not out there peddling books or anything like that. You can join Book Wise for $39 and you get a book, book marks, a CD, and other stuff to market the book club. If others are interested in making extra money from home, they can enroll others in Book Wise. For $35/month you get to choose what book you would like to purchase (there are tons in every catagory), your own website, a donatation to literacy, and the company takes care of all business transactions. If you choose to purchase a book significantly lower than the $26.95 average price of a new, hard cover book, the extra money goes into a bank that you can use to purchase another book at 40% off. You do make a commission off of the purchases of others that you enroll, etc. It's like being an affiliate for Amazon only the compensation is better. You can decline a purchase at any time and your money will be banked. You can quit at any time. You can even send all of your books back for a refund. It's simple really. It's a great business for stay at home moms. No parties, no inventory, no chasing friends and family. You just purchase a book ( which most people do anyway)and sign interested people up for the book club. People ask me about Book Wise. I explain the concept and if they're interested~great, if not~that's OK, too. It's not for everyone but it is for alot of people out there.

Sandi Graff
Book Wise Ind. Associate #102375

Anonymous said...

I guess the same "scheming" happens for industries like internet marketing, though some internet marketing experts may beg to differ.

Anonymous said...

I find it interesting this blog is supposed to be about Bookwise yet it gives more information about Amway. I had a bad experience at a restaurant last week, does that mean you should steer clear of all restaurants because I told you of my one bad experience?
Not one negative comment here is about Bookwise or how underhanded they were or how they wouldn’t leave you alone. I am not saying “just jump in” but yes you should investigate the company, what kind of people are the core officers? Is this a legal business? Etc… Get a copy of the policies and compensation plan and check to see if you are willing to abide by those policies and investigate the compensation plan and if it is legal. Heck, at one time congress tried to make franchising a business illegal, were would much of our countries business be today if that had happened? From what Sandi said, $35.00 a month and you may be able to increase your earnings by enrolling other associates, I spend more than $35 on stuff.
Julia mentions she found a MLM company that she considered good but she also mentions Bookswise as being a scam without giving any proof.
I would say, as with any business, you should always check it out.

Prevail said...

It is amazing how much venom you can have over something you know so little about. First, Network Marketing is a VERY VERY honorable profession and an absolutely great lifestyle. You are the same type which condemned Franchises 20 years ago. If you don't believe that network marketing is the future, please let Warren Buffett know, he as bought 3.

Asking someone if they want to consider an opportunity is no more offensive then having someone offer you a drink, if you don't want it, we don't want you.

Do you go into a rage when you get ads in your local newspaper? You either look at it or you toss it out.

Professional network marketers actually appreciate when they hear a firm no, we say next!

But more and more people are looking for a fabulous opportunity they want to win in the margins and earn enough to get through the month.

I have found that those who protest most about network marketing have either never tried it or were upset that they failed. Many who fail do so becasue they fail to reailize that network marketing like any other profession actualy requires you to do some work.

Take a look at what bookwise has to offer before you seek to trash it. You have no idea how great of a company and an opportunity this is.
passkey bookwisepower

Anonymous said...

BookWise looks good to me.

How can you not be impressed with a company that offers a 12 Month 100% Money Back Guarantee and lets you keep all the products?

Scams don't come with 12 Month Money Back Guarantees!

This is a very solid company with solid products at reasonable prices. To pass it by because of somebody's bad experience with Amway in 1975 is irrational.

I just got started with it but I couldn't be more impressed!


Anonymous said...

I came to this site as part of my investigation regarding BookWise. I am considering it, and wanted to find the 'bad experiences' that people have had with BookWise.

I am very impressed so far.
I was an Amway associate many years ago and left for many varied reasons, of which was that the company was too religious for me. Being of a different faith it was difficult for me to buy into everything the speakers were saying, and how to approach people. Luckily, I was very young back then and now I am older and a 'little' wiser. I do owe Amway a HUGE debt of gratitude. I used to be an extremely introverted person. With help from my upline, I am now able to function, mostly, in public situations.

As far as BookWise is concerned, I would have to assume that a blog about it that has been around for as long as this one, not having a single bad thing to say about it, except for relating it to any MLM, would mean that BookWise is an okay company.

Just a note...
The sad parts of the examples of Amway recruitment is that the person being recruited never heard from the Amway Associate again, or if they did, it was all about Amway. Personally, I believe that business is business and personal life is personal life with a little mixture between them.

I would hope that if I were to approach anyone about any kind of a business that I join, that I would be able to give a serious business-like presentation without receiving the prejudicial responses like the ones I have read about here.

I apologize if anything I have said offends the blog owner.


C.E. said...

I dont think you have done your research about BookWise. Its a company that does good things. Let me clear some points up for those that posted them elsewhere. BookWise had its first annual convention in SLC the weekend of 10-18/10-20. Authors present (look 'em up) were Daphne Rose Kingma, Harry Turtledove, Brandon Mull, Heather Grahm, Carls Neggers, and Marc Brown, Richard Paul Evans, Mark Victor Hansen, Robert G. Allen and more. There were also literary agents, publishers, and editors there too. But scams have all these people on board huh?
At that convention, they gave away hundreds of childrens books to kids that needed them. No to libraries or shelters, but to KIDS that couldnt afford them. Why? Because words have power. The Christmas Box House (which helps abused children- look it up) was also there. For every dollar that was donated at the convention, BookWise agreed to DOUBLE match. Wow- a scam does that all the time, right?
BookWise isnt about selling ANY book. They sell the best books. Just like you would want in your house. Yes, Im an associate, but I dont chase people. I dont like pushy sales people. And I would NEVER be one.
Here are a list of benefits that you get as an associate of BookWise...I have been a member for about 10 months now and it keeps getting better and better...but I suppose a scam does all this too:
A hardcover book of your choice from a catalog of over 300 titles
a free ebook
a free audio book
free financial advice from some of the most successful financial people on the planet
free tax advice from ron mueller (look him up)
starting in december of 2007 a webstore similar to amazon or with access to over 1 million items (books, DVD's, CD's, games) BookWise takes care of the shipping, returns, etc...and splits the profits on the webstore with you 50/50.
and thats not even the half of them...
on top of it all they have a 12 MONTH MONEY BACK GUARANTEE- if after one year you dont like it...cancel, get out, get your money back...but keep the books.
But I suppose that a scam does all that too huh?
Perhaps instead of trashing a company based on an experiece with a different company...YEARS should actually check it out. But I bet you wont...its a scam after all huh?
Check it out if you want. Nobody is gonna bite you, and you might just learn a little something :)

Victoria Strauss said...

Mr. Emmett, please point out where I said BookWise was a scam. You can't, because I didn't.

What I DID say is that it's a pyramid scheme for bookselling--which it is. All the people who've come here to defend BookWise are hoping to make money from it (and possibly hoping their comments will help them recruit associates, hmmm? Why else leave a link to your BookWise website?)

Pyramid schemes have inherent problems. I'm sure BookWise is no worse--or better--in that regard than others.

C.E. said...

Ms. Strauss, I never said you called it a scam...I was responding to the others on the thread who did. No offense meant, and I hope none taken.
I did not come here to make money from someone. I came to clear up a misconception. In fact, the direct selling industry has its own alliance, I believe. With roughly 14 million Americans that do this as a profession, direct selling isnt going to go away. Are there bad companies? Oh, you bet- Ive seen about half of them. Are there good ones? Yes there are. Also, the difference in a pyramid scheme or "ponzi" scheme is this: a pyramid scheme has no product to sell. It is selling the opportunity to have a business. and its illegal. I agree that pyramid schemes are bad, evil, vile, repulsive things. (in fact, the link you provided above sums that up)
A legitimate Network (or multi level) Company does not do that. Lets use BookWise (because this is what the whole post is about). BookWise Sells books. Plain and simple. Books. You know, probably some that you write. Whilst money can be made from recruiting associates, we soon face the problem of running out of people to recruit. So, we then look at the next option.
A bookstore. An online one. So, what harm is ther is giving people a different way to buy? I can offer my customers the same prices as members enjoy at Barnes and Noble, over a million items, and home delivery. If they want their own bookstore online..they can have that...if not, they can be my customer and I am just as happy. I would never pressure or force anyone into anything. In fact, if someone did that to you...I would say "RUN."
AND I left the link so that you and others could get informed...its free. It might help to be a little more educated about a company before you trash it to the masses. Im sorry you had a bad experience and your preconcieved notions have blurred your vision.
Again, no disrespect is intened in this post. I agree with many of your claims, but I do believe that the claims made against BookWise are unfounded. Multi Level? Yes. Direct Selling? Yes. Pyramid Scheme or scam? No.

C.E. said...

Oops, the website i refrenced above was wrong.
The Direct Selling Women's Alliance (and men can join too) is at this address: in case anyone was interested. Apologies made for an incorrect link :)

Anonymous said...

To all those who have written that BookWise is a scam, that is very unfortunate. In 5 years, I predict that BookWise will be a household name - just like "MaryKay", "Avon," "Pampered Chef" and many of the honorable companies that serve to help stay-at-home moms like me. BookWise is NOT a pyramid scheme. My life is improved drastically because I belong to BookWise, an enlightened book club, and yes, a home-based business. BookWise will improve the world as a whole. Will you allow it to improve your world or will you badmouth it because you don't like Amway? Is there anyone on here who has had a "bad" experience with BookWise or is it all just a perception that network marketing and direct selling is "weird" and "scary." BookWise will be around for a long time because it is an honorable company that does much good for honest people, trying to provide honestly for their families or for honest people who would like to be in the most enlightened book club there is. Don't jump to conclusions!!! Thanks. I won't write my webiste because you might think "I am trying to take your money." I am writing to assist you in clearing up a misconception. Thanks!!!!

Anonymous said...

I forgot in my last post to mention a few other points. 1. I predict in the next 5 years that you will start to read authors who have been published by BookWise (because they are going to start publishing books.) Best-selling authors will emerge from BookWise! 2. I don't understand why a person is so repulsed to buy a book s/he wants from his/her friend or neighbor. Would that person rather support the Walton family (WalMart)or the Barnes and Noble owners in having more billions of dollars in their bank account? Why do we want to support strangers over neighbors when the same price is involved? That is sad!!! 3. BookWise is not a "get-rich-quick" scheme. Most people are not in it to become millionaires. My husband and I joined to support our reading habit, and hopefully earn a couple hundred bucks a month. We did not join to make a fortune at our friends and family's expense. If we don't earn a dollar (which we do), we would still belong to BookWise. Even without the money we get back for letting our friends buy a book from us, it is worth every penny to have this positive influence in our life. I hope you will reconsider you position on BookWise. In the future, you may look back at your article and laugh at what a silly judgment you made on this company. Many notable and honorable authors are part of BookWise including Mark Victor Hansen and Jack Canfield (Chicken Soup for the Soul), and Robert Allen (Nothing Down).

musingzelda said...

Thanks Clint and Michelle for your comments. I always research any business venture before even thinking about investing. And I agree, although what others said about MLM's can be true, no one wrote, with any degree of personal experience, how they were ripped off by Bookwise or that Bookwise used Amway tactics. I can't say that I will jump into signing up just based on Clint and Michelle's comments. I am encouraged and will look into this opp. further. By reading , as someone suggested, the terms of service, policies etc. And talking to an associate before signing up. Thanks to everyone for your helpful views.

Anonymous said...

The intro promo talks all about "finding your own opportunities to make money on the side" and discusses several ways that others found and promoted good ideas. It's Almost as though it will tell you how to look for good ideas and promote them. In the end, they just ask you to buy into THEIR good idea - thus helping them and the other early birds get richer.

If they ditched (or heavily reduced) the MLM factor, it would give them more credibility (and I think it would help them reach and help more people improve their lives!)

For instance, if they said "you make 10% of the purchases of people below you make" (single level cap) and used the saved cash to severely reduce the price of the books (40% off? I can get that at Sam's Club and it costs 1/6 as much!) Still provided the websites and self help materials, etc. so people could use them to Promote their own big ideas I could see it going a lot farther.

Sadly, it's just another MLM with a different product. Sure, people will do well to start. And for people who actually buy several hardcovers a month it *might* be a cheaper alternative - though I don't know much about the lists. As someone who "Finds money in the margins" by saving money in the first place (Hello Library!) It just seems ridiculous.

Anonymous said...

Donald Trump was on the Jay Leno show and Jay asked him what he would do if he lost all his money and had to start from scratch. The Don replied that he would start an MLM business. At that, the enlightened audience had a hearty laugh. The Don turns to the audience and says, "this is why you're there and I'm here."
Even Warren Buffet endorses and buys MLM companies. Why?Because it's the most effective way to move a product.
Let's see... Who should I listen to? People with no experience in building wealth or the makers and shakers of the financial world?
I think I'll take my chances with the Don.
The MLM industry has made enough millionaires that we no longer have to justify ourselves. The FTC,the DSA have long ago regulated the industry and put in place rules and regulations that MLM companies must adhere to or see their doors closed.
True, MLM has a tainted past, but so did franchising. And yes, most MLMers are amateurs: they haven't learned or been taught the marketing and prospecting principles. But there is a movement out there to revolutionize this industry and bring it to a level of professionalism.
Those negative things will come to past and those of us who have weathered the storm will be laughing all the way to the bank.

Get the facts not the opinions.

Proud Network Marketer & BookWise Associate

Carmina Blaise

Lee Goldberg said...

Bookwise is Bookdead. They have gone out-of-business. So much for "revolutionizing" the industry. The victims can't say they weren't warned, loudly and repeatedly.

Rosco said...

Lee Goldberg in 2008 states Bookwise is Bonedead...

Therein lurks a real winner. How am I still earning money through Bookwise then?....

You just can't fix stupid.

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