Friday, May 02, 2014

Author Solutions Inc. Expands "Partridge" Brand to Singapore and Africa

Posted by Victoria Strauss for Writer Beware

On April 30, Author Solutions Inc. (currently the subject of a class action lawsuit by authors who allege, among other things, breach of contract and unjust enrichment) announced expansion of its Partridge brand to South Africa and surrounding nations with Partridge Africa.

This follows expansion in March to the Malaysia region with Partridge Singapore. Both new ventures are being launched in "partnership" with Penguin Random House's subsidiaries in those countries, and both--while not promising any crossover--heavily leverage the PRH connection.

I blogged last year about Partridge India, the first of the Partridge ventures. Since that time, Writer Beware has received complaints from Partridge authors who've had problems with quality and service, similar to those experienced by authors with other ASI brands. Some of those complaints can be seen in the comments on my post.

Given what I know about ASI's PR strategies, I'm not surprised to see that both Partridge Singapore and Partridge Africa offer affiliate programs that allow individuals and organizations to make money by "introducing" authors to the services. From Partridge Africa:
Every customer or member is a potential author—you just need to present them with the opportunity to publish through your store, meeting place, or website. Here’s how it works:
1. Sign Up. Simply click the link below to review the official rules and submit your information.

2. Promote Partridge Africa. Affiliates will receive—at no cost—all the marketing materials you need to get started. We will provide graphics you can use on your website. You can be assured that the people you refer will get the services they desire. The mission of Partridge Africa is to empower authors and help them fulfil their book-publishing goals.

3. Earn Revenue. How much you earn depends on your promotional efforts and the resulting referrals and authors who sign up to publish with Partridge Africa. But the more interested individuals you send our way, the more you can earn.

1 comment:

Firdaus Ariff said...

Thanks for the heads up. I really see a lot of their ads on FB & web now. Will alert fellow writers in Malaysia as well.